In every ask, project or deliverable – we find the most meaningful element of human truth, define actionable insight and pay it off with contextually relevant storytelling and experiences.

We're a gaggle of collaborative world-shakers, a team selected for their creative, strategic and production skillsets and wide range of category experience. The Fact & Fiction team is passionate, nimble and purpose-built to solve business problems creatively and efficiently. Held together by the calm leadership of client service, our diverse pool of talent combines strategists, designers, writers, editors and makers to who combine creativity and commerce. 

We love Boulder, and there's something about sitting the shadow of those massive mountains that keeps us (relatively) humble. But this is far from our first rodeo. With our team, you’ll have access to big agency brand experience (like Stella Artois, U.S. Bank, Starbucks and Estee Lauder) and small agency values (like respect, transparency, and hugs). We find that it's the best of both worlds—just like the fateful intersection where fact meets fiction.

“Fact and Fiction is constantly thinking about the way consumers experience our brand, and every project they undertake results in a new standard of customer experience across our industry. That intense user focus is brought to life with outstanding craftsmanship and visual design that not just makes Knot Standard stand out, but also meaningfully improves sales.”

Matthew Mueller
Founder & President, Knot Standard

What makes us, us.

Without our values we’re just another agency with free ice cream. They’re the linchpin in everything we do: who we hire, who we pitch and the work we produce. Together, these are the beliefs that make us a different, better partner.

  • Belief01
    Changing behaviors, not minds.

    The best ideas create action: visit a site, join a community, buy a thing. When you can clearly identify the behavior you want, then we can get to work on encouraging people to do it. It’s purpose-built communication.

  • Belief02
    Craftsmanship is our calling card.

    We care about the people we choose to work with, from our clients to our own team and partners. When the feeling is mutual, it makes for better work and a higher level of craft in each execution.

  • Belief03
    Insight is just treasure in need of a good map.

    Behind every great project is a core truth, but those aren’t always easy to come by. So, we make research and strategy the foundation of every ask, to uncover the nugget of truth that will find the hearts of your customers.

  • Belief04
    Self-motivated. Self-driven. Rarely self-contained.

    There’s a saying around here that “good enough, isn’t.” At the surface it’s about high standards and innovation, but dig a little deeper and you’ll see that it’s also about how we hire, how we treat each other and the work we’re proud of.

  • Belief05
    Your list of business problems shouldn’t include your agency.

    We’re refreshingly honest in everything we do. From consumer messaging, to client feedback, to an impartial look at data, we believe that truth should (and must) rule all.

  • Belief06
    Courage to win takes courage to fail.

    It’s not a pleasant lesson to learn, but courage is responsible for some of the best work and trusted relationships we have. And while bold, original work is risky, we offset the uncertainty with data and experience to make you look like the hero you are.

  • Belief07
    Make it matter and make it quick.

    Today, nothing is more valuable than time. At best, brands have a few fleeting moments each day in front of their audience. So we take this privilege seriously and offer meaningful value for their time.

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