About
We turn brands
into good feelings.
Truth be told.
Our DNA, down to our name, is about finding the most relevant and interesting element of human truth and paying it off with powerful stories. That overlap of truth and story is where we create. Because without the fact, people won’t relate. Without the fiction, they won’t care.
Purpose built
to make at the speed of modern
We are strategic partners, creative problem solvers and production studio all wrapped into one. We create impact alongside high-potential brands, act as an extension of team, and believe creativity is at its best when it’s fast, proactive, and responding to stuff and stories people really care about.
We’re also structured differently from the ground up to provide partners a seamless and highly collaborative team of creatives, copywriters, art directors, designers, thinkers, producers, directors, brand therapists, editors, animators, artists, photographers, illustrators, set designers, strategists, grips, musicians, hair and makeup, voice over, influencers, food stylists, super glue, and duct tape.
Who we
work with
Our Leadership
founder & CEO
Kyle Taylor is not your typical founder. Part entrepreneur, part creative, and part business strategist, he started his own agency in college and has been on an upward trajectory ever since. Armed with the unwavering belief that big ideas grounded in true insight will drive real business results, Kyle has worked on some of the world's largest and smallest brands with unrelenting passion. He has changed the way companies use Amazon ads. He took a brand stuck in the past to outer space. He even helped to create the Evel Knievel Museum — and lived to tell about it. Kyle's work has earned recognition at numerous award shows, but more importantly, it drives measurable results for his client partners today.
Meredith Kelly
Head of account
Meredith is a trusted client partner and team-first leader who pushes boundaries to create unique, thought-provoking work. She believes in building genuine relationships, elevating ideas, and consistently exceeding expectations. With over 15 years of marketing experience shaped by leadership roles at MullenLowe and Arnold Worldwide, she has led high-profile campaigns for brands like Royal Caribbean, USGA, and Scotts Miracle-Gro. Meredith blends sharp strategic thinking with a knack for making complex ideas clear and actionable, guiding teams toward smart, effective solutions.
Derek Anderson
Head of Brand
Between creative and strategy, Derek has spent the last 17 years helping build and strengthen some of the world’s most recognizable brands, from Intel and Ford Motor Company to Vanguard and US Bank. No matter if he’s helping fortune 500 companies restructure marketing models or evaluating search ads, Derek remains a persistent champion of brave, strategic thinking, with an emphasis on innovative ideas that drive business results.
Matt Clark
Chief creative Officer
While Matt’s name might be common, his advertising career is defined by disruptive and uncommon ideas. Before starting his career in advertising, Matt's path to creativity included side-journeys like founding a landscape design company, working at a publication company in NYC, and then on the mean streets of Wall Street. Since then he has worked at agencies across the US, crafting unforgettable campaigns for iconic brands like Wendy's, Snickers, Burger King, Google, PlayStation, Acura, Domino's Pizza, and Skittles. In his spare time you can find him restoring old houses, gardening, and gaming with his family.
