As Lucky's Market began expanding to new locations, they asked us to create a campaign that would resonate with their target audience while at the same time introducing their "weird but lovable" brand. We created three separate commercial spots and a catalogue of photography featuring the consumer as the hero. Whether you're an entrepreneurial kid with a potty-mouth or a cowboy in search of a healthier lifestyle (and the correct pronunciation of "quinoa"), Lucky's Market has you covered.
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