Introducing the world to the coolest natural pet food company in town.
For this premium pet food company, love is, and should always be, the first ingredient. Instead of just starting with “science” or other industry jargon. This employee-owned, pet-run company wanted to get the word out about their naturally awesome food, and address the question on everyone’s mind — what’s up with the name?
It’s simple: They put love into everything they do, which is why they put it right in their name.
When it comes to love, people do crazy things. It's a human truth. And the same is true when it comes to their pets. Nicknames, personalities, and matching onesies are the tip of the iceberg. To someone on the outside, this way of life might look a little strange. But for the folks at I and Love and You, the crazy, silly, often embarrassing but always genuine relationships that people have with their pets are the truest expression of love. I and Love and You celebrates these moments, and believes that this crazy love ought to be declared from a mountainside. Literally.
Our work with I and Love and You doesn't stop there. From pet headshots (and yes, headshots for their humans, too), to Amazon Beta tests and a takeover of their Amazon shopping feed, to social content and community building, we established a comprehensive coverage of I and Love and You's digital pawprint.
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