The Re-Jargonator​

Understanding finances, insurance, and loans is confusing. Let alone all the jargon that goes along with those things. And often times, searching for definitions online, just confuses things more. The people at AAA, who deal with insurance and finance every day, wanted to help. So, we created a way for people to understand these terms on their terms. Allowing people to choose what type of explanation is best suited for them. In to sports? choose the baseball analogy. Not a Sporto? Maybe the gamer analogy would make more sense to you. We de-jargoned jargon. By re-jargoning it in to an entertaining choose-our-own-adventure style explainer series.

How it worked

Each term was paired with its technical definition then “rejargoned” into two very different analogies for consumers to choose from.

APR (noun)

The annual cost of a loan, including interest, insurance, and the original fee. Super simple, right? Maybe not. Choose an explanation that speaks to you.

Amortization (noun)

The process of paying off the initial cost of an asset such as a mortgage by periodic payments of principle and interest. Totally makes sense. To get the picture a little more clearly choose how you'd like it to be explained to you below:

Credit Score (noun)

A number that evaluates creditworthiness based on open accounts, debt owed and repayment history. Makes sense? No, choose how you'd like it to be explained to you below:

Creating a unified campaign out of purposely ununified subject matter

Although each video had a unique subject that informed the set design, we unified the campaign by creating stylized sets that floated in the center of a large seamless background. Figuritively plucking the example out of its context, and placing it here as the analogy.

Entertaining explainers

The subject matter of the campaign is mundane by definition. So we had to make the explanations not only clear, but entertaining. We were able to achieve that through the stylized sets, a great cast of characters and some clever script writing that balanced logic and fun.

How we did it

Not only were the films entertaining to watch, but also to create. Produced, directed and filmed entirely in-house, the Fact & Fiction team, backed by a talented cast and crew had a great time on production over a fast-paced three day shoot we managed to squeeze in just before the 2020 stay at home order.

Credits

Director: Rob Lewis, Brock Johnson
Executive Creative Director: Rob Lewis
Creative Director: Brock Johnson
Executive Producer: Kristen Del Calzo
Creative team: Jacob Glazier, Boston Heath
Line Producer: Ellyn Church
First AD: Rob Debakey
Agency: Fact & Fiction
Account Director: Travis Reeb
Account Manager: Sam Carolan
Production Company: Fact & Fiction
Director of Photography: Jacob Glazier
First AC: Boston Heath
Art department: Pam Chavez
Prop Master: Scott Reid
Production Manager: Rosie Ollero
DIT: Ben Pickett
Audio Mixer: Cody Troyer
Casting: Stuart Stone
Lighting: Light Factory
Gaffer: Jason Tahara
Key Grip: Dylan Rumney
Wardrobe: Georgina Guarasci
Location: 35 Left Studios
HMU: Jamie Frasier
Editorial: Ian Marks

Cast:

Candy Boy: Ethan Daly
Symphony Girl: Avery Anna Boggs
Pet - Pug Lady Cindy Laudadio-Hill
Baseball: Catcher Heath Heine
Runner: Scott Rathbun
Gamer: Gamer Lady - Tiffany Lewis

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