Understanding finances, insurance, and loans is confusing. Let alone all the jargon that goes along with those things. And often times, searching for definitions online, just confuses things more. The people at AAA, who deal with insurance and finance every day, wanted to help. So, we created a way for people to understand these terms (on their terms) by allowing the user to choose what type of explanation of a complicated subject is best suited for them. Into sports? Choose the baseball analogy. Not a jock? Maybe the gamer analogy would make more sense to you. We de-jargoned jargon. By re-jargoning it into an entertaining choose-your-own-adventure style explainer series.
Each term was paired with its technical definition then “rejargoned” into two very different analogies for consumers to choose from.
The annual cost of a loan, including interest, insurance, and the original fee. Super simple, right? Maybe not. Choose an explanation that speaks to you.
The process of paying off the initial cost of an asset such as a mortgage by periodic payments of principle and interest. Totally makes sense, right? Well, maybe not. To get the picture a little more clearly, how about an analogy? Choose between candy and pets:
A number that evaluates creditworthiness based on open accounts, debt owed, and repayment history. About as clear as mud. So, how about a little help? Would you like it explained with music or with running?
Although each video had a unique subject that informed the set design, we unified the campaign by creating stylized sets that floated in the center of a large seamless background. Figuritively plucking the example out of its context, and placing it here as the analogy.
The subject matter of the campaign is mundane by definition. So we had to make the explanations not only clear, but entertaining. We were able to achieve that through the stylized sets, a great cast of characters and some clever script writing that balanced logic and fun.
Not only were the films entertaining to watch, but they were just as fun to create. Produced, directed and filmed entirely in-house, the Fact & Fiction team, backed by a talented cast and crew, had a great time on production over a fast-paced three-day shoot that we managed to squeeze in just before the 2020 stay-at-home order.
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