Voodoo Ranger IPA
TV & Video / Creative / Art Direction / Copywriting / Strategy
Not many beer brands have a family tree of delicious dead guys. It’s a shame, really. To introduce this bold family we went national with a TV campaign that introduced you to some of his other family members with a spot that’s all about the most Rangerous variety of beer on shelves.
Only one beer brand has a family tree of delicious dead guys to hype. So, to introduce the variety of beer to all to America, we created a TV campaign that featured the wide variety of Voodoos. And to make sure the message stuck, our approach poked fun of common tropes on TV with similar ad buys, giving commercial blocks an unexpected blast of Rangerousness. Side effects included a spike in Voodoo Ranger sales.
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