Uptime
Energy with a
Different Energy
Not all energy
is created equal.
Creative / In-House Production / Art Direction / TV & Video
The energy drink category is hyper-obnoxious, with aggressive messaging and visuals promising you nothing but jitters. So, to stand out in the fluorescent category, UPTIME pushed back against status quo of the category with a campaign that redefined what “good energy” means to those not competing in the X Games.
Balanced.
Focused.
Energy.
How It Came To Life
We used a white cyc to elevate and bring focus to our subjects and their distractions, while also utilizing projections to bring striking color to the minimal settings.
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Fruit Smash
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