RACHIO
Bring Your Yard To Life
The green grass grows all around.
CREATIVE / IN-HOUSE PRODUCTION / TV & VIDEO / PHOTOGRAPHY / ART DIRECTION / COPYWRITING
When it comes to your outdoor living area, a healthy-looking lawn can actually be on the verge of biological disaster. Mainstream fertilizers from big box stores destroy the natural balance that keeps your yard healthy. But Rachio is different. It supports your yard’s natural ecosystem, conserving water, keeping it healthy and drought-resistant, and actually saving you money. With Rachio, bring your yard to life—literally.
Explainer Videos
We combined supers that sum up the benefits of using Rachio paired with our own still images with a parallax effect to create highly informative and engaging product videos. The addition of the parallax effect gave these videos motion to keep viewers interested and ultimately hit that “Add to Cart” button.
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