PIZZA HUT
You Do You
A future with pizza is always bright.
Creative / social / tv & video / photography / art direction / copywriting
At Pizza Hut, they believe that life’s too short to tone down the best, most vibrant parts of you. And unless it’s pizza, they don’t think that anything should be kept in a box. And so, they created the kind of environment where you clock in and then…you do you. Because at Pizza Hut you can trust that whatever you bring to the table is 100% welcome. (Besides bad pizza.)
The core of the campaign was a manifesto that lifted the curtain and showed the actual people responsible for both making the pizzas and the inclusive culture at Pizza Hut locations across the nation. Paired with personalized custom illustrations, each member of the Pizza Hut family told a part of their story.
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