Copywriting / Art Direction / Design / In-House Production / TV & Video / Social
The LA-based restaurant chain needed a spark of inspiration after losing their luster. To highlight Lemonade’s local food and vibrant menu, we focused on the positive feelings that come with fresh and local ingredients. Our campaign, “Let’s Get Glowing” showed how the brightness in food becomes the brightness in you in a colorful and upbeat rebranding for the grab-and-go restaurant chain.
Pairing the colors of menu items with wardrobe and backgrounds was a no-brainer for this campaign and helped add bright pops of humanity to Lemonade's social feed.
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