I and love and you
Strategy / In-House Production / Art Direction / TV & Video
Everybody is familiar with the Amazon shopping experience. The endless list of white rectangles, with products on the left and a stack of copy on the right. So, when Amazon offered our pet food client “I and love and you” an opportunity to run video within the shopping feed, we knew exactly what to do. To break through to consumers, we decided to break through their existing shopping experience. And the best part about it, is we did it with cats and dogs.
VP OF MARKETING,
“I AND LOVE AND YOU”
Originally skeptical and actively opposed to the work, Amazon now uses "Breaking Amazon" as their case study to represent this new video ad unit. The ads generated between 3 to 8 times the return on ad spend than regular search! Oh, and it also had the highest click through rate of any other brands' ads. I guess they came around. The work went on to win 4 Addy Awards, including a National Silver, a District Gold and Judges Choice, as well as a local addy, a One Club gold and one of the Top 50 ideas in the Midwest Region (Denver 50).
ACCOUNT EXECUTIVE, AMAZON
© 2022 Fact & fiction, llc.