Fruit smash
Be Hard Seltzer Secure
Take the Real Juice Challenge today.
Social / Creative / Art Direction / Design / Copywriting / In-House Production / TV & Video
We’ve all been seltzer-insecure before, awkwardly holding those tall and skinny cans in our hands. But with the launch of Fruit Smash, we normalized normal-sized cans in an awareness campaign to bring some cache and entertainment to a wimpy hard seltzer category. Thank you, Fruit Smash, now anything is possible.
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