Blue Ribbon Classics
Now That's Fun Size
Small isn't the size of fun.
Creative / tv & video / photography / art direction / copywriting
One thing quickly becomes apparent when you walk through the ice cream aisle: most ice creams come in pints. A size meant to be enjoyed alone, right out of the package, with a spoon, as a personal spirit-lifting indulgence. But there’s one frozen dessert that doesn’t come in a pint. It comes in big sizes because it’s meant to be enjoyed with friends and family. It’s meant to be shared at birthday parties and graduations. It’s to be eaten when your spirits are already lifted. It comes sized for fun. We took the idea of fun size meaning small and flipped it on its head. Because there’s nothing more fun than big parties, big servings, and big smiles. With a whimsical animation we redefined the term Fun Size to work for us.
Tubs of Fun
Blue Ribbon Classic's tubs are big. Big enough for the whole party. Whatever kind of gathering it might be. We created a metaphor for
how big our ice cream is using miniatures and prop design, while also showcasing all the fun you could have with fun size ice cream.
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