AAA

The Wonderful World of Adulthood

Becoming an adult used to be easier.

Creative / in-house production / tv & Video / photography / art direction / copywriting

There was a time when adulting wasn’t a “thing”. When you just grew out of your parents house and had to figure it out. Why did it seem so easy for our parents and grandparents to figure it all out? What if the real explanation for that came from an informative video? We created a video series that acts as an informative guide for becoming an adult. Introducing The Wonderful World of Adulthood.

Adulting, Three Ways

We focused on three topics for these videos: scams, credit scores and taxes, which all utilized AAA’s high levels of brand trust to speak from a place of authority.