Creative / TV & Video / Art Direction / Copywriting / In-House Production
Most insurance companies talk about speed and convenience. They brag about technology like chat bots and online price tools. But for AAA, that approach was crazy. Cars and homes take years to save up for. Mortgages take a lifetime to pay off. With all the hard work, discipline, and love that people put into these “objects,” the last thing we wanted to do was disrespect them with 15 minutes. Or less. This campaign brings the humanity back into a superficial category.
© 2022 Fact & fiction, llc.