AAA
The Dark Zone
Finding the road
to outer space
Creative / TV & Video / Art Direction / Copywriting / In-House Production
Thanks to the pandemic, our houses were our offices, classrooms, gyms, and virtual happy hour bars. AAA took this opportunity to remind people how much space is actually out there with an epic road trip to an official dark sky area. Instead of spacing out to Zoom calls, we zoomed into outer space for a view into the ever-expanding universe. Claustrophobia averted.
How It Came To Life
On this F&F production adventure, we headed out into the middle of the desert in the middle of the summer. Our friends John and Pat loaded up their friends, gear and coolers and set out to Moab to capture footage in an official dark sky park. Using car mounts, night sky cameras and lots of frosty beverages, we followed the crew through the experience and gave our beloved client Ben his first night out under the stars. From concept, to capture, to final cut, we pushed a traditional brand out into the ever-expanding universe, and had one hell of a time doing it.
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