You can write many things—from big ideas to finely tuned social content copy to bold brand manifestos for campaigns. You’re in tune with culture and are inspired by human behavior - and finding ways to merge the brands you work on with what people care about gives you energy. You’re less interested in making ads for viewers and more interested in creating connections with humans. Ultimately, you love to find a kernel of insight that becomes an idea, get in the weeds with your team and build the damn thing.
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