Luke Frydenger, founder of KAROT and now partner at Fact & Fiction, immediately recognizes the benefits the acquisition provides to clients. “Often brands have great strategy, but the execution falls short. Conversely, content not grounded in a human truth lacks heart. From the moment we began working together, we’ve collectively provided an experience and a product that is unique and valuable. It’s an honor to join Fact & Fiction’s founder, Kyle Taylor, and his team.”
Frydenger offers a comprehensive expertise to Fact & Fiction. In 2009, Frydenger was challenged with building PopSugar Studios from the ground up for the media giant with the guidance of Fox TV Studios founder, David Grant. At the time, very few media companies were dabbling in video, much less succeeding. During his time there, Frydenger and his team established the PopSugar video platform as a leading video destination for millennial women.
Following his success at PopSugar, including first-of-its kind branded content with clients from Starbucks to Levi’s, Frydenger recognized an interest in working directly with brands. Launching his own studio, he went on to partner with and create content for industry powerhouses such as Sephora, Porsche, Chase, and Estée Lauder.
“The experience Luke has of partnering with and producing authentic, heartfelt content for blue-chip brands is exactly what we were looking for at Fact & Fiction. We exist to move brands from fact-filled messaging to truth-based storytelling, so adding this level of talent and partnership to our in-house offerings gives us an amazing differentiator and outsized value for our clients. The future of Fact & Fiction is bright,” said Kyle Taylor, founding partner, Fact & Fiction.