February 13, 2020

Winning in the Age of Attention Overload.

By Kyle Taylor / Founding Partner

For decades, many brands (and therefore agencies) operated within the tried and true methodologies of Advertising 101—to get their product, logo, or messaging in front of customers as often, as boldly, and as loudly as possible. Audiences were seen as an empty well, such that if marketers could just pour enough ads and billboards and messages inside, eventually they could lift sales up over the edge

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