Knot Standard prides itself on a bespoke suitmaking blend of tradition and technology. So when Bloomingdale’s asked KS to open a store-within-a-store as a joint venture, we stepped in to create a digital handheld experience that would help everyone look their best—the customers, most of all.
This digital experience would help men visualize the thousands of potential combinations for their new suit, in-store and without the tried-and-true inputs of a mouse and keyboard, to increase sales and excite customers.
Stepping inside a Knot Standard showroom is a carefully curated joy. In addition to reinforcing brand consistency, we took care to keep the digital experience as simple (yet deep) and as elegant (yet subtle) as the analog service and atmosphere surrounding it.
With clean, intuitive inputs and a strong visual emphasis on the clothing itself, this experience allowed men of all tastes and preferences to visualize, create, and purchase their bespoke suit on the spot.
The partnership was a complete success, with an impressive amount of press coverage and promising talks of future expansion. But, most importantly, we helped hundreds of guys look and feel their best. We craft digital experiences like they’re bespoke suits—with passion, and with careful attention to the buttons.
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