Knot Standard - Private Collection

Every Knot Standard suit is laser-cut and custom-fitted to keep each customer looking as sharp as possible. But for some men, looking great isn’t enough—it has to be on their terms from the lapel to the lining to the cuff links. For these men, the customization and distinction of Knot Standard’s Private Collection is the ultimate solution. But while the suits themselves never fail to make a powerful statement, their presence on Knot Standard’s site just didn’t measure up to that reputation.

Our Objectives

Knot Standard asked Fact & Fiction to create a digital experience that would elevate the Private tier, clearly emphasize its exclusive benefits, and ultimately increase showroom bookings without taking attention away from the suits of the Classic Collection. So, we did what we do best—we told a story. 


Carefully selected type and colors placed alongside distinctive photography granted a whole new dimension of style and story to the Private Collection. By creating compelling, thoughtful content that flows seamlessly into a new online booking process, we presented these suits in their best light: distinctive, completely confident, and ready to impress.  


This elegant and educational experience allowed us to create interest, cultivate understanding, and immediately convert it into action, driving an impactful increase in showroom bookings for the Private Collection to create thousands of thrilled customers. 

And after all that research, we even managed to start dressing a little sharper ourselves.

Explore More Work

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