The difficulty of creating agency holiday cards is a well-known advertising trope. There’s a lot of pressure to seem witty, edgy, funny, and effortless all at the same time. But rather than deal with all of those industry-imposed expectations, we decided to create a gift that our clients would actually enjoy receiving instead. That classic WWSD* mentality took us much farther.
*What Would Santa Do?
Create a thoughtful gift that serves our clients (not our industry), helping them better their lives and create more time for themselves during the hectic, stressful, and otherwise overscheduled holiday season.
While we have nothing against booze and sugar, we think holiday gifts should help friends and clients live better lives, rather than taking a few years off of them. Well-crafted notebooks are a proven way to keep life organized and aspirational, we just had to find a way to keep people engaged with one long enough to see the results.
We concepted, wrote, and designed a custom 80-page journal (painstakingly but lovingly hand-assembled) with four page “templates” featuring different prompts and sections to help people work productively, dream deeply, craft passionately, and live fully.
CRM, click-throughs, views, conversions—we usually consider metrics to be incredibly important. But to be honest, sometimes it feels amazing to create something where the only measure of success is making someone smile. And judging by our clients’ wonderful emails and reactions, we’d say we hit the mark.
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