Evel Knievel Museum

Man, machine, maniac, and legend—Evel Knievel was an American icon who inspired millions of boys and girls to defy failure, break something in the process, and get up and try again. Maybe not the safest procedure, but hey, it was the 70s.

Forty years later, Evel’s indomitable spirit is roaring to life once again with the opening of the Evel Knievel Thrill Show Museum in Topeka, Kansas. And we’ve gotta admit, working on the branding and promotion for it has us giggling like kids sitting in front of a vacuum tube TV.

Our Objectives

Fact & Fiction was asked to help pack this museum with people as if it’s Wembley Stadium, moments before our daredevil’s infamous leap of maladjusted faith.* By creating everything from visual branding to fundraising opportunities, we unleashed Knievel’s spirit onto a whole new generation.

*though hopefully with just slightly less carnage

Inspiration

White suit, red blood, and blue sky—the color scheme was already ours for the taking. By embracing the bold, unapologetic, and pulse-pounding mentality of 70s daredevilry (with a subtle modern bend), we were able to build upon a legacy of American individualism with this authentically bone-crunching aesthetic.

Interaction

We created a whole host of materials on the museum’s behalf: environmental displays, custom stationery, landing pages to curate donations, and a video designed to remind everyone why Evel became so famous in the first place.

Plus, we became intimately familiar with the Kansas City airport. Color us lucky.

Results

Hundreds of thousands of dollars donated, sponsorships from the Topeka tourism board, and incredible press coverage all helped to launch this reinvigorated legacy sky-high. The only downside? Some of our significant others aren’t thrilled with our newfound desire to buy a motorcycle.

...but what about a mini-bike?

Explore More Work

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