Oars + Alps
Recover as Hard as You Train
No pain, still gains.
Creative / PHotography / Art Direction / Copywriting
Ask any trainer and they’ll tell you that the most overlooked aspect of any athlete’s training regimen is their recovery. However, to most athletes, it feels like if you’re not doing something strenuous all the time, you’re not doing enough. The truth is, recovery is just as important as your training. Introducing Oars+Alps' Athlete Line products that level up your fitness, by inspiring athletes, like Peloton's Matt Wilpers, to recover just as hard as they train.
Oars+Alps recuited Peloton instructor Matt Wilpers as their Chief Fitness Officer at the same time as their Athelte Line launch, and we happily spent a day with Matt shooting product launch and publicity photos for the Oars+Alps team.
How It Came To Life
The shoot days were an exercise in how many folks could we fit in a bathroom as we shot lifestyle and product photography with Matt Wilpers and additional talent.
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